According to the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be correct and accurate all the time. Additionally, this info is openly visible on WHOIS lookup web sites and while this may be okay for firms, it may not be very convenient for individuals, since everybody can view their names and their personal email and home addresses, all the more so in times when identity theft isn’t that unusual. That is the reason why domain name registrars have come up with a service that hides the details of their clients without altering them. The service is referred to as Whois Privacy Protection. In case it’s active, people will view the details of the registrar, not the domain owner’s, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still not possible to conceal your private information with some country-code extensions.